Description

POSITION OBJECTIVE

The Manager of Enrollment and Recruitment serves as a member of the Jack, Joseph and Morton Mandel School of Applied Social Sciences Admissions leadership team and is responsible for managing assigned student recruitment activities of the internationally recognized Master of Social Work (MSW), Master of Nonprofit Organizations (MNO), and Mandel School certification programs. As a member of the Admissions leadership team, the manager will engage in strategic discussions regarding the Mandel School's short- and long-term challenges and opportunities and execute recruitment-related initiatives. This individual also will work with the Dean, and Associate Dean for Academic Affairs to establish and realize annual application and enrollment targets (quantitative and qualitative) for each area. 

The manager will be a primary expert identifying ways to cultivate and grow interest for online and on-campus graduate programs. The manager will represent the Mandel School at selected national meetings and other events that offer the potential to raise awareness of the distinctiveness of Case Western Reserve University's MSW, MNO and certification programs. The manager will target gatherings that include individuals and entities with the influence and ability to advance program objectives such as growth in the number of highly qualified enrolled students. 

The manager of enrollment and recruitment must have an unwavering commitment to Case Western Reserve University values of civility and the free exchange of ideas, civic and international engagement and appreciation for the distinct perspectives and talents of each individual, as well as a strong commitment to customer service and student success.

ESSENTIAL FUNCTIONS 

Increase enrollment in all master's level and certificate programs of the Mandel School. Identify and cultivate relationships with faculty and professional contacts at Bachelor of Social Work programs, 3+ partnership institutions, colleges and universities across the nation, and Mandel partners (City Year, AmeriCorps, Peace Corps), to position the Mandel School for enrollment/financial success, international recognition and prestige within the respective fields. Independently host events both on- and off-campus, virtually and in-person, acting as the official university representative. Serve as leader and primary representative of the Mandel School at national and regional events and conferences, recruiting fairs, open houses, webinars, individual in-person and virtual meetings, to raise the programs¿ national profile. Manage one of two recruitment assignments: 1) on-campus program focus: includes weekly U.S. travel from September to November, with lighter travel the rest of the year; or 2) online program focus: includes serving as back-up for the fall travel schedule, and occasional travel the rest of the year. Develop and maintain relationships with prospective students nationally and internationally to increase the quality, quantity and backgrounds and perspectives of the inquiry and applicant pool. Once a potential student has been identified, begin one-on-one engagement, provide additional information, answer questions, connecting prospects with appropriate faculty and/or Student Ambassadors, etc. (30%)
Develop and implement multi-channel marketing and communication campaigns that: (a) raise awareness of the Mandel School's programs among potential applicants, (b) highlight the programs¿ most appealing and distinctive qualities; and (c) ultimately inspire applicants to engage directly and seek more information. Maintain timely adjustments to message content and audience targeting that enhance the effectiveness of marketing outreach. Develop, execute and analyze effective communication strategies to maintain engagement with inquiries and prospects. Design and implement communication plans for admitted and deposited students that include targeted emails, direct mail, text and phone campaigns. Plan strategies for the identification, cultivation, and enrollment of top applicants using a multi-channel approach that includes meeting and recruiting students in a variety of venues (e.g., college and career fairs, campus/classroom visits, and conferences) promoting the Mandel School¿s graduate programs in Social Work and Nonprofit Management. Design and manage creative, engaging, and high-impact social media strategy for different platforms (LinkedIn, TikTok, Facebook, X, YouTube, Google, Instagram, etc.) to grow prospective student interest with all graduate Mandel School programs in collaboration with the University Marketing and Communications Manager for the Mandel School. Establish important metrics and KPI¿s. Create and curate engaging social content. Make social presence as timely as possible. Assess what's working, what isn't and how to keep improving. (20%)
Leverage the customer relationship management (CRM) system, Slate, to execute strategy. Manage Mandel School web-based events via Slate. This includes developing and executing webinars and web-based event strategies to engage prospective and admitted students. Develop event templates and communications in Slate to enhance the user experience and positively impact enrollment. Design admissions presentations, highlighting MSW and MNO programs¿ unique qualities to present to prospective and admitted students and their families. (10%)
Identify emergent strategic issues and long-term plans for the Mandel School's ongoing growth and development. As a member of the Admissions leadership team, provide informational updates and make decisions related to execution of program-related activities. Provide colleagues with high quality data, guidance and recommendations for approaches to move prospective students from expressing interest, to applying, and then, if admitted, enrolling in the Mandel School. (10%)
Improve effectiveness of recruitment and admission strategies for the MSW and MNO programs to result in improved yield of the student body. Develop and analyze comprehensive reports to evaluate the effectiveness of recruitment and admission strategies. (10%)
Form the next class of MSW, MNO and certificate programs by making decisions on the admissibility of candidates who apply to the Mandel School. Analyze, interpret and score transcripts, academic achievement, work/service experience, quality of essays, and letters of recommendation. Make admission decisions and provide analysis for input on scholarship awards for final approval of the Director of Recruitment and Enrollment. (10%)
Oversee the graduate student ambassador team. Build a network of current graduate student ambassadors to assist in recruitment and retention efforts, and enhance the Mandel School's reach, mission and vision. Directly supervise, guide, and support the graduate student ambassador team. Develop and provide comprehensive training for the ambassadors on important program facts, expectations, and effective tactics to engage prospective students and target audiences. Chart out yearly goals, monthly work plans, and determine measurable targets for the ambassador team, articulating the purpose of outreach based on strategic enrollment objectives, including but not limited to growing enrollment for specific campuses, building awareness, and increasing engagement. Provide analysis of recruitment and retention goals achieved in written or graphic report form. Manage ambassador attendance at recruitment events and assist in preparation of related presentations. (7%)
 

NONESSENTIAL FUNCTIONS

Perform other duties as assigned. (3%)

CONTACTS 

Department: Frequent contact with Director of Recruitment and Enrollment, Assistant Director of Admissions, Assistant Director of Financial Aid, Admissions Coordinator and faculty. Regular contact with the Dean, Associate Dean for Academic Affairs, Assistant Deans for Student Services, Academic Affairs, and Field Education, and Director of Internal Communications.

University: Regular contact with university recruiters, University Marketing and Communications, International Student Services, faculty and administrative contacts to answer questions, exchange information and discuss issues.

External: Continuous contact with prospective students, alumni, and partners of the Mandel School for recruiting efforts. Continuous contact with administrative and faculty contacts at undergraduate institutions, social service/human service agencies, alumni and university recruiters/admission counselors for undergraduates to develop ongoing relationships and attend career/graduate fairs.

Students: Continuous contact with prospective and currently enrolled students on a daily basis. Frequent contact with Mandel Student Ambassadors. Regular contact with undergraduate organizations on a regular basis to exchange information.

SUPERVISORY RESPONSIBILITY

Supervise Graduate Student Ambassadors.

QUALIFICATIONS

Experience: Minimum of 2 years of work experience in a social work, nonprofit or higher education organization required. Experience working in an admissions office and recruiting students is highly preferred. Experience working with student and enrollment management technologies, such as Slate or Salesforce, is preferred.

Education/Licensing: Bachelor's degree required. Master's degree in related field preferred. Must have valid driver's license.

REQUIRED SKILLS 

Commitment to the values of civility and the free exchange of ideas, civic and international engagement and appreciation for the distinct perspectives and talents of each individual, as well as a strong commitment to customer service and student success.
Prefer experience working with enrollment management technologies, such as Slate or Salesforce. Willingness to learn how to use enrollment management and student information technologies.
Ability to confidently present information about the profession and the school to large and small audiences.
Willingness to engage in dialogue with faculty, practitioners and college students about the fields of social work, nonprofit and the school.
Demonstrated evidence of excellent planning, management, communication and interpersonal skills and experience.
Ability to formulate and translate strategic concepts into practical implementation.
Understanding of social work concepts and demonstrated commitment to the profession of social work.
Excellent communication (written, verbal, listening) and presentation skills.
Strong engagement skills, customer service skills and training experience.
Ability to effectively interact with colleagues, supervisors and customers face to face.
Proven ability to research and analyze competitive data and develop strategic responses.
Capacity to manage and direct multiple projects and to meet deadlines.
Excellent analytical, problem solving and decision-making skills.
Demonstrated capacity to render independent judgments.
Knowledge and ability to negotiate with vendors for services and products.
High attention to detail.
Strong organizational skills, thoroughness and flexibility.
Demonstrated experience with the regular use of computers and related software to support management information and monitoring needs.
Demonstrated history of successful support, education, and advocacy for all students, aligned with the values, mission, and messaging of the university, while adhering to the staff policy on conflict of commitment and interest.
Proficiency with full Microsoft 365, email, internet functions, social media. 
Ability to meet consistent attendance.
 

WORKING CONDITIONS 
Fast-paced, constantly changing professional work environment requiring adaptability and flexibility in the Mandel School of Applied Social Sciences. Travel schedule is contingent upon on-campus or online recruiting assignment. Ability to transport and move admissions-related materials, including boxes of printed information packets and brochures to various events and locations, which includes lifting luggage into and out of a vehicle. Luggage can vary in weight up to the domestic flight maximum of 50 pounds. Must be able to work weekends and evenings. 

Requirements

QUALIFICATIONS

Experience: Minimum of 2 years of work experience in a social work, nonprofit or higher education organization required. Experience working in an admissions office and recruiting students is highly preferred. Experience working with student and enrollment management technologies, such as Slate or Salesforce, is preferred.

Education/Licensing: Bachelor's degree required. Master's degree in related field preferred. Must have valid driver's license.